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About the Role
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role...
Join us to build Duolingo Ads, Duolingo’s premium programmatic business. Most learners use our free, ad‑supported app—so great ads are core to our mission. Reporting into the Head of Ad Sales, the Ad Sales Lead, Programmatic will build a deal‑led book of business with agency holding companies, independent agencies, and advertisers who want access to Duolingo’s native formats, first‑party learner signals, and one of the most engaged mobile audiences in the world. You will own buy‑side relationships across holdco investment and programmatic teams, trading desks, curation and principal media groups, and premium programmatic buyers. This is a high‑ownership, high‑visibility, early‑stage opportunity to help define how programmatic can fuel high‑quality ads for millions of learners while driving outcomes for partners.
Key Technical Responsibilities
- check_circle Own a programmatic revenue target and forecast, and build a predictable pipeline across agency holding‑company programmatic and investment teams, trading desks, independent agencies, and premium programmatic buyers.
- check_circle Lead our shift from open auction to premium, deal‑led PMP/PG by packaging Duolingo’s native formats and first‑party learner signals into always‑on and custom deals that buyers will pay a premium for, and negotiate annual and upfront commitments that make that revenue durable.
- check_circle Become the person holdco programmatic teams call about mobile app inventory: run joint business planning; get Duolingo onto preferred supply paths, curated marketplaces, and principal/outcome‑based buys; and defend our position when buyers consolidate.
- check_circle Build the programmatic value proposition and measurement story through proposals, pricing narratives, and post‑campaign proof that connect our native formats and audience data to brand and performance outcomes (e.g., verification, attention, brand lift, incrementality, MMM).
- check_circle Partner with Ad Platform Operations and Ad Ops on deal setup, targeting, floors, pacing, and troubleshooting—ensuring what you sell is deliverable and delivers against expectations.
- check_circle Work alongside our direct sellers under clear rules of engagement so programmatic expands the account through incremental value; coordinate with Account Management pre‑ and post‑sale to drive renewal and expansion.
- check_circle Feed structured market intelligence back to sales, product, and engineering leadership about what buyers need in pricing, packaging, audience segments, formats, and integrations, balancing this input with our learner‑first standards and operational quality.
- check_circle Establish the operating rhythm for a scaling programmatic business via account planning, outreach cadences, deal hygiene in CRM, pipeline rigor, and repeatable playbooks the next sellers can run.
Prerequisites & Qualifications
- check 8+ years in digital advertising, including at least 4 years selling programmatic on the sell side (publisher/platform/app) or in a holding‑company programmatic/investment role, carrying and hitting a quota; demonstrated PMP/PG selling and trading‑desk engagement.
- check A demonstrated book of PMP and PG business you personally sourced, negotiated, and grew.
- check Experience selling premium mobile or consumer app inventory—especially video and native/custom formats—through programmatic channels to top‑tier advertisers and agencies.
- check Strong understanding of ad tech and mobile app ecosystems, including DSP/SSP workflows, deal IDs, verification/measurement, and using data to inform pricing and packaging.
- check Excellent communication and presentation skills; clear, concise storytelling for both technical and non‑technical audiences.
About Duolingo Greenhouse Board
Verified hiring organization details.
Duolingo Greenhouse Board is associated with Duolingo, a prominent technology and software company known for its popular language-learning platform. Operating within the tech sector and maintaining a presence in New York, NY, the entity relates to hiring and board functions within the broader Duolingo ecosystem, which leverages gamification and machine learning to deliver accessible education.