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About the Role
At Duolingo, our mission is to develop the best education in the world and make it universally available. We are looking for a Consumer Product Lead (Merchandise / Online Store Lead) to grow Duolingo's online store in Japan and build it into a meaningful part of how fans experience our brand.
Japan is one of Duolingo's most important brand and IP markets. In this role, you will lead merchandising and ecommerce with a high bar for quality, localization, and brand fit. You will have a unique opportunity to build something from the ground up, with potential for successful playbooks from Japan to inform how we scale merchandising globally.
Reporting to the Director of Country Marketing, Japan & Korea, you'll operate the store like a startup within our marketing organization, driving revenue, ROI, and commercial performance while bringing Duolingo to life in the real world in delightful and culturally resonant ways.
Key Technical Responsibilities
- check_circle Own the P&L and day-to-day operations of Duolingo's online store in Japan, including demand forecasting, inventory planning, assortment planning, site performance, supply chain, and fulfillment.
- check_circle Operate the store as a startup within Japan's marketing org, growing it with an eye toward revenue, ROI, and commercial performance across traffic, conversion, AOV, repeat purchase, and sell-through.
- check_circle Lead product planning, design direction, and production, from concept through launch, in partnership with Brand, Design, Social, and Operations.
- check_circle Identify, select, and manage external partners (vendors, manufacturers, agencies) and own those stakeholder relationships end-to-end.
- check_circle Build the Duolingo Store into an efficient, on-brand marketing channel that deepens fan engagement through product drops, storytelling, and localized execution.
- check_circle Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan.
- check_circle Build and test merchandising concepts, product drops, and launch formats in Japan first, developing repeatable systems and playbooks for global scalability.
- check_circle Work closely with the broader marketing team to connect store moments with campaigns, community buzz, and brand storytelling.
Prerequisites & Qualifications
- check 10+ years in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand.
- check Experience building a merchandising or e-commerce function from 0 to 1, with hands-on ownership of a P&L and platforms such as Shopify.
- check An ability to think outside the box on merchandising and branding, balancing commercial performance with strong brand fit.
- check Experience leading cross-functional work across creative, marketing, operations, and external partners, with excellent execution skills in fast-moving environments.
- check Business-level English and Japanese, with strong communication skills across local and global teams.
About Duolingo Greenhouse Board
Verified hiring organization details.
Duolingo Greenhouse Board is associated with Duolingo, a prominent technology and software company known for its popular language-learning platform. Operating within the tech sector and maintaining a presence in New York, NY, the entity relates to hiring and board functions within the broader Duolingo ecosystem, which leverages gamification and machine learning to deliver accessible education.