Skill Compatibility Diagnostics
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About the Role
Our mission at Duolingo is to develop the best education in the world and make it universally available. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems.
Duolingo’s social channels have become a cultural phenomenon. Now we’re looking for a social-native creative who can take our speed-of-culture thinking beyond the feed and into the real world. You’ll join Duolingo’s Brand Marketing Studio and work closely with our social team to transform trends, memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and unexpected corners of culture.
You’re part content creator, part copywriter, part art director, and deeply fluent in the internet. You can make something yourself when speed matters, develop a bigger idea when the opportunity deserves it and give sharp feedback that makes other creators’ work more ownable, timely and unmistakably Duolingo.
Key Technical Responsibilities
- check_circle Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
- check_circle Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
- check_circle Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
- check_circle Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
- check_circle Create original social-native content yourself when the strongest idea is still a great post, video or meme
- check_circle Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
- check_circle Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
- check_circle Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
- check_circle Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential
Prerequisites & Qualifications
- check 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
- check A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
- check Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
- check A clear point of view on what great social creative looks like now and where it’s going next
- check Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
- check Expertise in short-form video, including concepting, directing and getting the work made
- check Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships
- check Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
- check The ability to operate at both the strategic and hands-on level; you’re not too senior to make things
- check Strong taste, low ego, and the ability to make the work better through collaboration
- check The ability to work from or relocate to Pittsburgh, PA or New York, NY
About Duolingo Greenhouse Board
Verified hiring organization details.
Duolingo Greenhouse Board is associated with Duolingo, a prominent technology and software company known for its popular language-learning platform. Operating within the tech sector and maintaining a presence in New York, NY, the entity relates to hiring and board functions within the broader Duolingo ecosystem, which leverages gamification and machine learning to deliver accessible education.