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About the Role
Squarespace is reshaping how we go to market, and this role sits right at the center. As Director of GTM & Growth Marketing, you will partner closely with our GMs and product leaders across a growing portfolio. You will design and run the system that brings every launch to market with clarity, speed, and impact.
This is a senior role for a hands-on operator and systems architect. Rather than managing individual campaigns, you will build the overarching GTM playbook - defining the upstream briefs, channel strategies, financial models, and feedback loops that make the marketing engine run smarter and faster over time. Working alongside PMM, Brand, Media, and GM partners, you'll ensure every product launch delivers a unified story across all customer touchpoints.
You will lead a team of senior growth marketing managers and serve as the main GTM contact across key business lines. Partnering directly with GMs, you will drive growth, maintain momentum, and raise the bar for our go-to-market execution.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal.
Key Technical Responsibilities
- check_circle Build and own the GTM playbook by defining market priorities, channel logic, and financial assumptions in upstream briefs, and establishing clear standards for how launches run company-wide.
- check_circle Shape content strategy and creative direction with Brand, PMM, and Creative teams so every campaign presents a clear, compelling narrative across the entire funnel.
- check_circle Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared goals and clear business outcomes.
- check_circle Manage GTM resources across business lines, establishing trade-offs and priorities based on strategic growth targets.
- check_circle Partner with international and organic growth teams to align global briefs and expand distribution.
- check_circle Collaborate across marketing and media teams to sharpen campaign briefs and measure the direct business impact of marketing spend.
- check_circle Incorporate market, competitive, and customer intelligence directly into positioning and GTM plans.
- check_circle Build post-launch feedback loops that actively inform the next brief.
- check_circle Drive team efficiency by streamlining workflows, using modern tooling, and grounding capacity requests in clear evidence.
Prerequisites & Qualifications
- check 12+ years of experience in growth marketing or GTM, with a track record of building global-scale GTM systems from the ground up.
- check Experience across both B2C consumer marketing and B2B or sales-assisted models, with the flexibility to adapt strategy across different selling motions, ICPs, and go-to-market approaches.
- check Proven experience building or scaling global GTM playbooks, with an understanding of how regional channel dynamics and localization affect strategy.
- check Experience managing GTM in multi-product or multi-business-unit environments with competing resource demands.
- check Has built from scratch, not just inherited, operating comfortably where playbooks, processes, and operating models are created by you.
- check Strong systems thinker who can spot process or organizational gaps quickly and build effective solutions.
- check Strong strategic range, being equally comfortable setting high-level strategy with GMs and ensuring quality execution across teams.
- check Credible enough to push back, reframe, and redirect senior stakeholders without positional authority doing the work.
- check Fluent in AI tools and capable of using them to compress planning cycles, synthesize performance data, and challenge capacity constraints.
About Squarespace Greenhouse Board
Verified hiring organization details.
Squarespace Greenhouse Board refers to the centralized recruitment and talent acquisition infrastructure utilized by Squarespace, a New York City-based technology company specializing in website building and hosting platforms. The board serves as the primary interface for managing the company's global hiring pipeline, candidate tracking, and talent operations, facilitating the recruitment of engineering, product, and design talent to support the company's integrated suite of web publishing tools and e-commerce solutions.