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About the Role
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role
We're looking for a strategic, creative, meticulous, and highly collaborative Account-Based Marketing Manager to craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution.
This is a unique opportunity for a marketer who understands the nuances of government buying cycles, procurement processes, and the importance of compliance and trust. You will drive personalized programs that navigate sophisticated ecosystems — from program offices to CIOs and acquisition teams — to fuel significant revenue outcomes.
What You Will Be Doing
- ABM Strategy & Execution: Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group. Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines. Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees.
- Campaign Management: Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement. Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines.
- Measurement & Optimization: Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles. Build dashboards and provide regular performance reporting to team members and PubSec sales leadership.
- Event Execution & Logistics: Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns. Coordinate event logistics and experiences for ABM programs, including executive briefings at government-specific venues.
Key Technical Responsibilities
- check_circle Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group
- check_circle Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines
- check_circle Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees
- check_circle Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
- check_circle Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
- check_circle Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards
- check_circle Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
- check_circle Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities
- check_circle Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers
- check_circle Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies across platforms like Demandbase, LinkedIn, and government-focused digital channels
- check_circle Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment
- check_circle Build dashboards and provide regular performance reporting to team members and PubSec sales leadership
- check_circle Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences for ABM programs
Prerequisites & Qualifications
- check 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
- check Proven experience crafting and delivering successful ABM programs within Public Sector
- check Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies
- check Confident in driving multi-channel campaigns and executive-level engagement programs
- check Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
- check Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP)
About Elastic Greenhouse Board
Verified hiring organization details.
Elastic Greenhouse Board is a technology and software company based in the United States, operating as an active hiring employer.