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About the Role
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role
We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution.
This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments. You will drive personalized programs that navigate sophisticated buying ecosystems — from developers and engineering leadership to CIOs, CISOs, and procurement teams.
Key Technical Responsibilities
- check_circle Design and implement 1:1 ABM programs aligned to target accounts and buying groups
- check_circle Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
- check_circle Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
- check_circle Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
- check_circle Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
- check_circle Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers
- check_circle Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
- check_circle Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
- check_circle Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
- check_circle Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels
- check_circle Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
- check_circle Localize and adapt global plays to meet account needs while maintaining message consistency
- check_circle Own campaign budgets, timelines, and execution
- check_circle Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment
- check_circle Provide regular performance reporting to team members and sales leadership
- check_circle Use insights to continuously refine ABM programs for greater efficiency and scalability
- check_circle Support the evolution of ABM playbooks, strategy, and execution tactics
- check_circle Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables
- check_circle Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation
- check_circle Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market
Prerequisites & Qualifications
- check 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
- check Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts
- check Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas
- check Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies
- check Confident in driving multi-channel campaigns and executive-level engagement programs
- check Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo
About Elastic Greenhouse Board
Verified hiring organization details.
Elastic Greenhouse Board is a technology and software company based in the United States, operating as an active hiring employer.