Skill Compatibility Diagnostics
Live technical match evaluated against role architecture & expected skills.
Consider reviewing the missing technical prerequisites before submitting your application.
Your skills are processed strictly in-memory and never saved to a database.
About the Role
We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team. Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships. The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
About Asana
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly.
Key Technical Responsibilities
- check_circle Drive AI product revenue across your region by partnering with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close.
- check_circle Serve as commercial subject matter expert, advising account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI.
- check_circle Lead commercial NPI by building initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale.
- check_circle Align with frontline sales managers and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency.
- check_circle Build deals for speed to value by helping customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close.
- check_circle Represent Asana’s AI vision by presenting AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals.
- check_circle Provide field feedback as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input.
- check_circle Serve as the regional commercial voice, providing leadership with visibility into regional AI trends, opportunities, and risks.
Prerequisites & Qualifications
- check Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- check 8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue.
- check Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI.
- check Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points.
- check Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders.
- check Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging.
- check Experience building scalable enablement assets and delivering training to sales teams.
- check Adaptability in fast-paced environments with evolving priorities and new product introductions.
- check Collaborative mindset with strong cross-functional partnership skills across sales and technical teams.
About Asana Greenhouse Board
Verified hiring organization details.
Asana is a leading enterprise work management platform designed to help teams orchestrate their work, from daily tasks to strategic initiatives. The Vancouver, BC engineering hub contributes to the development of Asana's core SaaS platform, utilizing modern web technologies and scalable architectures to support millions of global users. This hiring entity represents Asana's recruitment operations utilizing the Greenhouse applicant tracking system to onboard top-tier technical talent in Canada.