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About the Role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Why this role is on the menu
We’re hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who can bring Instacart’s brand to life through ongoing, creator-led storytelling.
This role will help us remain relevant in the moments that matter, create a consistent pipeline of engaging social content, and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and our broader commercial ecosystem. By building lasting relationships, repeatable processes, and a more effective approach to creator partnerships, this person will help Instacart strengthen its presence across social, extend the impact of our marketing, and create a more sustainable engine for engaging consumers year-round.
Key Technical Responsibilities
- check_circle Establish and manage a consistent pipeline of 6–12 creator partnerships per month, creating a reliable cadence of culturally relevant content across Instagram, TikTok, YouTube Shorts, and emerging platforms and formats.
- check_circle Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies, and continue expanding that network to give Instacart stronger access to established and emerging talent.
- check_circle Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking, ensuring programs launch on time and stay within budget.
- check_circle Establish clear measurement and reporting practices, using performance insights to optimize future partnerships and improve the effectiveness of creator investments over time.
- check_circle Become a trusted creator partner to Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other cross-functional teams.
- check_circle Proactively identify emerging talent, formats, platforms, and cultural opportunities to continuously evolve how Instacart works with creators.
- check_circle Support the creator components of experiential programs throughout the calendar year.
Prerequisites & Qualifications
- check 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline.
- check Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
- check Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
- check Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
- check Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
- check Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously.
- check Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally.
About Instacart Greenhouse Board
Verified hiring organization details.
Instacart Greenhouse Board is a remote hiring entity operating within the United States technology and software sector, associated with Instacart's broader recruitment and organizational infrastructure. Instacart is a leading grocery technology company in North America, operating an online grocery shopping and delivery service that connects customers with retailers. The engineering and technology teams at Instacart build and maintain complex distributed systems, logistics platforms, machine learning models for recommendations and search, and scalable web and mobile applications.