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About the Role
The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale. As our Senior Copywriter on the Brand Creative team, you will serve as the definitive creative voice shaping how the brand speaks across every channel, medium, and key moment.
This role is based in our Vancouver, BC office with an office-centric hybrid schedule. Team members work in person from the Vancouver office on Mondays, Tuesdays, and Thursdays, with the option to work from home on Wednesdays and Fridays.
What You Will Do
In this leadership and creative writing role, you will define and steward Asana's brand voice, set copy quality standards across the creative team, and craft sharp language for campaigns, performance ads, sizzle reels, demo video scripts, landing pages, and event materials. You will work at the intersection of strategy and craft—partnering closely with art directors, designers, producers, and cross-functional stakeholders to turn briefs into compelling stories that drive business outcomes. Additionally, you will serve as a force multiplier by establishing guidelines, mentoring colleagues, managing vendors, and leveraging AI tools to optimize writing workflows without compromising originality or creative ownership.
About You
You bring 8+ years of copywriting experience, deep strategic instincts, and recognized expertise in building and documenting brand voice frameworks. You are curious about emerging technologies and experienced in incorporating AI into writing workflows while maintaining an unmistakable authorial voice. A link to your portfolio or writing samples is required with your application.
Key Technical Responsibilities
- check_circle Define, steward, and evolve Asana's brand voice by building guidelines, frameworks, and reference materials for Marketing surfaces.
- check_circle Serve as the hands-on writer and copy authority for campaigns, ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials.
- check_circle Lead copy on high-complexity, high-visibility initiatives from brief through final delivery, managing feedback cycles and timelines.
- check_circle Partner closely with art directors, designers, and producers to shape integrated creative where copy and design tell a coherent story.
- check_circle Mentor and coach colleagues on Asana's brand voice and develop resources to make strong writing accessible across teams.
- check_circle Drive alignment with senior stakeholders, presenting creative rationale with clarity and conviction.
- check_circle Connect language decisions to business outcomes, advocating for creative choices based on audience, objective, and measurable impact.
- check_circle Identify and implement AI-powered writing workflows that increase speed and efficiency while maintaining authorial voice.
- check_circle Manage vendors and contract copywriters as needed to ensure quality and brand consistency.
- check_circle Give and receive direct, constructive feedback through critique to foster a high-standard creative culture.
- check_circle Manage multiple initiatives simultaneously with strong organizational judgment.
Prerequisites & Qualifications
- check 8+ years of professional copywriting experience, ideally in-house at a technology company or at an agency working on tech brands.
- check A portfolio demonstrating range across campaign copy, video scripts, digital advertising, and branded content with a clear B2B and B2C point of view (link required).
- check Recognized expertise in brand voice, including building, documenting, and teaching voice frameworks.
- check Proven ability to lead complex, cross-functional creative projects from brief to delivery with minimal oversight.
- check Experience working alongside designers and cross-functional stakeholders in an integrated creative process.
- check Strong strategic instincts with the ability to connect language choices to business objectives and present to executive stakeholders.
- check Demonstrated curiosity about AI tools and experience incorporating them into writing workflows to improve speed and efficiency without losing authorial ownership.
- check Fluent, confident written and verbal communicator with high EQ and a growth mindset.
About Asana Greenhouse Board
Verified hiring organization details.
Asana is a leading enterprise work management platform designed to help teams orchestrate their work, from daily tasks to strategic initiatives. The Vancouver, BC engineering hub contributes to the development of Asana's core SaaS platform, utilizing modern web technologies and scalable architectures to support millions of global users. This hiring entity represents Asana's recruitment operations utilizing the Greenhouse applicant tracking system to onboard top-tier technical talent in Canada.