Skill Compatibility Diagnostics
Live technical match evaluated against role architecture & expected skills.
Consider reviewing the missing technical prerequisites before submitting your application.
Your skills are processed strictly in-memory and never saved to a database.
About the Role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Why this role is on the menu
Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion.
Key Technical Responsibilities
- check_circle Build a center of excellence for Ads product marketing by leading a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact.
- check_circle Develop an Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, ensuring consistent branding, messaging, and positioning across all channels.
- check_circle Shape priority Ads features and new product opportunities through the voice of the customer, blending quantitative and qualitative insights from advertisers and the market to influence the product roadmap and business strategy.
- check_circle Execute and measure strategic, high-visibility launches and marketing programs against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events.
- check_circle Educate the sales team and advertiser base on the value of Instacart's data and measurement products in partnership with Sales Enablement, establishing a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content with Growth Marketing.
Prerequisites & Qualifications
- check 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically.
- check Experience in both outbound and inbound Product Marketing efforts.
- check Team management experience across multiple product lines.
- check Bachelor's degree in marketing, business, or related field.
- check Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies.
- check Proven track record of developing and executing successful go-to-market strategies.
- check Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs).
- check Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences.
- check Retail Media Network, CPG and/or Retailer experience (Preferred).
- check Experience using AI to find efficiencies in workflow/processes (Preferred).
- check A passion for media, measurement, and the advertising industry (Preferred).
About Instacart Greenhouse Board
Verified hiring organization details.
Instacart Greenhouse Board is a remote hiring entity operating within the United States technology and software sector, associated with Instacart's broader recruitment and organizational infrastructure. Instacart is a leading grocery technology company in North America, operating an online grocery shopping and delivery service that connects customers with retailers. The engineering and technology teams at Instacart build and maintain complex distributed systems, logistics platforms, machine learning models for recommendations and search, and scalable web and mobile applications.