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About the Role
We're transforming the grocery industry at Instacart. We invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Why this role is on the menu
Instacart is building a new, distinctive pillar of the Instacart Platform — an emerging portfolio of AI-driven retailer solutions — and the go-to-market infrastructure to scale it is being built right now. The opportunity is real, but translating it into scalable commercialization frameworks, pricing strategies, and GTM plans requires specialized expertise and a dedicated strategy and planning leader. We're hiring a Director of AI Solutions Strategy & Planning to lead that work end-to-end. This role sits at the intersection of enterprise strategy and frontier AI, working cross-functionally with Product, Sales, Marketing, Legal, and Customer Success to shape how Instacart becomes the preferred technology partner for grocery retailers.
Key Technical Responsibilities
- check_circle Define and put in motion a comprehensive GTM strategy for Instacart's AI-driven solutions spanning consumer experiences, ecommerce analytics, and enhanced retailer workflows, with clear positioning, pricing frameworks, and retailer onboarding playbooks.
- check_circle Establish cross-functional alignment across Product, Sales, Marketing, Finance, and Legal, running smooth governance forums and embedding transparent decision-making processes.
- check_circle Launch pilot programs and experimentation frameworks that produce real impact by validating AI-powered products with real retailer feedback and iterating based on measurable performance metrics.
- check_circle Enable and equip sales teams with AI-specific strategies, enablement materials, and training programs that accelerate adoption and pipeline velocity.
- check_circle Regularly inform product and commercialization decisions with market intelligence and competitive analysis to keep Instacart's AI solutions competitive, scalable, and aligned with evolving retailer needs.
Prerequisites & Qualifications
- check 8+ years of experience in strategy, product commercialization, or GTM planning, with a proven track record of defining and executing strategies for emerging offerings and driving measurable market impact.
- check Experience developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms.
- check Deep understanding of AI technologies, with the ability to translate technical concepts into business value for diverse audiences.
- check Expertise in product positioning, pricing frameworks, and solution packaging.
- check Strong analytical capabilities, including experience with modeling, forecasting, and evaluating solution performance.
- check Exceptional cross-functional leadership skills with a track record of influencing stakeholders across Product, Sales, Marketing, Legal, and Finance.
- check Excellent written and verbal communication skills for simplifying complex concepts and presenting to internal and external audiences.
- check Strong quantitative skills to help inform opportunity sizing, impact assessment, pricing strategy, and financial outlook in partnership with cross-functional peers.
- check Demonstrated ability to operate effectively in ambiguous and rapidly changing environments, with a focus on iterative learning and innovation.
- check Familiarity with conversational AI, ecommerce analytics, or retail technology applications (Preferred).
- check Advanced knowledge of AI product monetization models, including subscription, usage-based, and value-based models (Preferred).
- check MBA or advanced degree in business, technology, or a related field (Preferred).
About Instacart Greenhouse Board
Verified hiring organization details.
Instacart Greenhouse Board is a remote hiring entity operating within the United States technology and software sector, associated with Instacart's broader recruitment and organizational infrastructure. Instacart is a leading grocery technology company in North America, operating an online grocery shopping and delivery service that connects customers with retailers. The engineering and technology teams at Instacart build and maintain complex distributed systems, logistics platforms, machine learning models for recommendations and search, and scalable web and mobile applications.