Skill Compatibility Diagnostics
Live technical match evaluated against role architecture & expected skills.
Consider reviewing the missing technical prerequisites before submitting your application.
Your skills are processed strictly in-memory and never saved to a database.
About the Role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Why this role is on the menu
Paid search is one of the highest-contributing channels to Instacart's growth, and with significant investment across Google Ads and Microsoft Ads, the precision of day-to-day execution is what determines whether the program scales or stalls. The SEM team is small and high-performing, which means every team member carries real ownership over a complex, multi-million dollar program that directly drives new customer acquisition. This role exists to bring the operational rigor, analytical depth, and campaign management expertise needed to keep that program running with consistency, accuracy, and impact.
Key Technical Responsibilities
- check_circle Execute paid search campaigns across Google Ads and Microsoft Ads with accuracy and consistency, driving reliable new customer acquisition at scale across multiple accounts simultaneously.
- check_circle Pace and manage multi-million dollar monthly budgets with precision, maintaining spend alignment and campaign efficiency across all accounts in close coordination with internal stakeholders.
- check_circle Continuously optimize and maintain large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting within established testing frameworks and operational playbooks.
- check_circle Track, analyze, and present campaign performance on a regular cadence, surfacing insights proactively and identifying and resolving campaign health issues before they impact results.
- check_circle Support A/B tests and marketing experiments with Data Science, Analytics, and Product teams with meticulous records of campaign changes, budget pacing, and performance trends.
Prerequisites & Qualifications
- check 3-6 years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.
- check Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.
- check Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
- check Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
- check Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
- check Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
- check Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
- check Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs (Preferred).
- check Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks (Preferred).
- check Experience supporting or collaborating on A/B experiments alongside analytics or data science teams (Preferred).
About Instacart Greenhouse Board
Verified hiring organization details.
Instacart Greenhouse Board is a remote hiring entity operating within the United States technology and software sector, associated with Instacart's broader recruitment and organizational infrastructure. Instacart is a leading grocery technology company in North America, operating an online grocery shopping and delivery service that connects customers with retailers. The engineering and technology teams at Instacart build and maintain complex distributed systems, logistics platforms, machine learning models for recommendations and search, and scalable web and mobile applications.