Skill Compatibility Diagnostics
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About the Role
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join
Airbnb’s mission is to create a world where anyone can belong anywhere. We are building an end-to-end travel platform that supports every part of a trip, grounded in trust, belonging, and human connection. Hosts are at the center of everything we do. Airbnb creates opportunities for millions of hosts to build businesses, form relationships, and positively impact their communities. The Airbnb Community team treats hosts as true partners by fostering connection, supporting their growth and success, and incorporating host feedback into products, policies, and platform evolution.
The Difference You Will Make
The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams. We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, and in-product channels. They are fluent with AI tools and use them daily to move faster, whether drafting, iterating on a brief/creative, or analyzing sentiment and performance. They are as comfortable building a campaign themselves as they are directing one. They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach. This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.
Your Location
Due to the nature of this position, the successful applicant will need to be based in California or PST time zone to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Key Technical Responsibilities
- check_circle Own positioning and launch communications plans for new features, products and corporate/community updates.
- check_circle Establish engagement and business goals for key announcements and campaigns, working with analysts and data scientists to develop KPI and measurement frameworks.
- check_circle Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution including writing and creative.
- check_circle Identify key audiences and segments to focus on, and build plans that support these goals.
- check_circle Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, and manage campaign-related feedback to inform business decisions.
- check_circle Develop proactive and reactive communications plans.
- check_circle Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics, partnering with the ops team to manage and distribute sentiment dashboards.
- check_circle Champion the community and user in all decisions.
- check_circle Oversee creative collaboration between product design, content strategy, community and marketing teams.
- check_circle Serve as both an individual contributor and a cross-functional leader.
Prerequisites & Qualifications
- check 10+ years experience in marketing or communications, at a world class tech company or startup (experience in platform or community-driven businesses is a plus).
- check Best-in-class verbal and written communicator with a strong writing background and editorial acumen.
- check Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives.
- check Writing samples and/or a portfolio of work to share.
- check Ability to lead and drive initiatives across a matrixed organization, solve problems, and influence cross-functional teams.
- check Experience managing through cross-functional teams.
- check Versed in product strategy, design and development principles and processes.
- check Managed creative agencies and led creative production.
- check Conducted, synthesized, and applied user insights, research, and testing to marketing strategy.
- check Passion for Airbnb, with Airbnb host status preferred.
About Airbnb Greenhouse Board
Verified hiring organization details.
Airbnb Greenhouse Board is an active technology employer in the Technology & Software sector, known for engineering rigor and scalable systems development.