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About the Role
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
Reddit is looking for an experienced and dynamic Business Marketing Lead for the UK to own and deliver our advertiser marketing strategy in support of growing one of our most important international markets.
As part of Reddit’s country-led go-to-market model, you will be the marketing lead for client-direct advertisers in the UK, working closely with UK Sales leadership and partnering with our UK Agency Marketing Lead, who focuses on relationships with agency holding companies.
You will shape how Reddit shows up to advertisers in the UK: defining the local market narrative, identifying growth opportunities, building demand, and bringing together the right marketing programmes to support acquisition, growth and retention across our customer base.
This is a broad, commercially focused role for a marketer who enjoys connecting strategy with execution. You’ll combine market insight, storytelling, demand generation, events and sales partnership to build an integrated marketing plan that supports Reddit’s UK revenue ambitions.
You’ll be part of Reddit’s European country marketing team, working closely with regional and global marketing specialists across Agency Marketing, Product Marketing, Insights, Marketing Operations, Communications and other cross-functional teams.
Key Technical Responsibilities
- check_circle Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.
- check_circle Define a compelling UK market narrative and value proposition for Reddit, translating global positioning into locally relevant programmes.
- check_circle Partner with Sales leadership and Revenue Strategy & Operations teams to prioritize audiences, categories, and commercial opportunities.
- check_circle Share and scale successful UK programmes and learnings with regional and global teams.
- check_circle Develop integrated, full-funnel marketing programmes supporting customer acquisition, growth, and retention across the UK advertiser base.
- check_circle Build demand-generation programmes across channels such as events, digital campaigns, partnerships, content, and account-based marketing.
- check_circle Work closely with Sales and Marketing Operations to capture, nurture, and measure leads effectively.
- check_circle Translate market intelligence and competitor activity into actionable insights for marketing strategy and sales programmes.
- check_circle Build locally relevant narratives, case studies, category stories, and product messaging.
- check_circle Shape Reddit’s presence across the UK advertising and marketing industry through high-impact customer-facing events and executive engagements.
- check_circle Manage the UK B2B marketing budget, investment plans, and define success metrics for marketing effectiveness.
Prerequisites & Qualifications
- check 7+ years of B2B marketing experience, ideally within tech, digital media, advertising, or a related industry.
- check Strong understanding of the UK advertising landscape and how brands, agencies, and media platforms operate within it.
- check Experience developing and delivering integrated market or regional marketing strategies tied to commercial goals.
- check Commercially minded with the ability to make data-backed decisions and connect marketing activity to pipeline and revenue.
- check Strong storyteller capable of turning customer, market, and product insights into compelling narratives.
- check Equally comfortable setting strategy and getting hands-on to move work forward.
- check Thrive in highly collaborative environments, bringing together specialists across multiple teams to deliver shared outcomes.
- check Confident partnering with senior Sales leaders and navigating competing priorities in a fast-moving environment.
- check Fluent in English.
About Reddit Greenhouse Board
Verified hiring organization details.
Reddit Greenhouse Board serves as the hiring entity and recruitment portal for Reddit in Amsterdam, Netherlands. Reddit is a prominent social media and technology platform that hosts a vast network of online communities where users can share content, news, and discussions on a wide variety of topics.