Skill Compatibility Diagnostics
Live technical match evaluated against role architecture & expected skills.
Consider reviewing the missing technical prerequisites before submitting your application.
Your skills are processed strictly in-memory and never saved to a database.
About the Role
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
The Global Insights team serves as Reddit’s central hub of knowledge, responsible for translating first-party and third-party data into actionable insights about people, communities, and cultural conversations. As the first dedicated Insights hire in Germany, this person will become the definitive voice of Insights across DACH — serving as a trusted advisor and strategic partner to some of the world’s largest brands, agencies, and internal stakeholders.
Role Overview
This hybrid role will focus on both commercial and consumer insights, helping advertisers show up more strategically on Reddit while also supporting Reddit’s growth and positioning among consumers across the region. This role combines consumer intelligence, cultural strategy, brand positioning, commercial storytelling, and market expertise to help drive advertiser investment and audience growth across EMEA.
Reporting to the Global Insights Principal, this role will partner cross-functionally with Sales, Marketing, Communications, and Growth teams to shape how Reddit is understood in-market by both advertisers and consumers.
Key Technical Responsibilities
- check_circle Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
- check_circle Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
- check_circle Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
- check_circle Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth.
- check_circle Help brands understand how to succeed on Reddit through culturally informed audience and platform insights.
- check_circle Support both advertiser growth and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA.
- check_circle Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks.
- check_circle Surface culturally relevant regional insights that inform marketing, communications, and growth strategies.
- check_circle Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets.
- check_circle Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape.
- check_circle Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action.
- check_circle Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities.
- check_circle Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations.
Prerequisites & Qualifications
- check 7-10+ years experience in consumer and market research, data analysis, consulting, strategy
- check Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
- check German and English language proficiency required; French is a plus.
- check Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
- check Deep expertise in mixed-methodology research, including qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening) and quantitative methods (survey design, segmentation, brand tracking, statistical analysis).
- check Strong understanding of the German media and advertising landscape.
- check Ability to engage credibly with senior stakeholders across major German brands and media agencies.
- check Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms.
- check Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail.
- check Working knowledge of the competitive platform landscape across EMEA.
- check Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets.
- check Comfortable navigating cross-functional priorities and collaborating across multiple internal teams.
About Reddit Greenhouse Board
Verified hiring organization details.
Reddit Greenhouse Board serves as the hiring entity and recruitment portal for Reddit in Amsterdam, Netherlands. Reddit is a prominent social media and technology platform that hosts a vast network of online communities where users can share content, news, and discussions on a wide variety of topics.