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About the Role
Reddit is a community of communities built on shared interests, passion, and trust, housing the internet's most open and authentic conversations. Every day, millions of users engage on topics they care about across over 100,000 active communities. We are currently assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers.
As the Lead Product Adoption Strategist for our SMB segment, you will own the end-to-end product adoption motion. Your responsibilities will range from identifying high-potential account and agency opportunities to building scaled programs and shaping vertical strategy. Inheriting an established operational foundation, you will help evolve this role into a proactive, sales-focused motion that generates greater visibility, adoption, and revenue impact across the SMB market. You will collaborate closely with Sales, PMM, Product, Strategy & Operations, and Enablement teams.
This hybrid role is required to be based out of either our New York City or Chicago offices.
Key Technical Responsibilities
- check_circle Drive SMB growth by identifying high-potential account opportunities and partnering with Sales teams to increase adoption of Reddit’s priority performance ad solutions.
- check_circle Build scaled programs that drive adoption across a large SMB advertiser base without requiring 1:1 account support, including onboarding, reactivation, and milestone-based outreach programs.
- check_circle Support SMB Sales teams based in the US and EMEA timezones.
- check_circle Own product adoption support for eCommerce partners, Shopify and WooCommerce, and identify activation, incentive, and training opportunities that improve partner-led adoption.
- check_circle Own the vertical strategy for SMB by defining priority product solutions, shaping goals, and developing clear points of view on where Reddit should focus to drive impact with SMB.
- check_circle Establish and maintain a proactive reporting cadence for SMB across program metrics, revenue pacing, product adoption, and vertical performance.
- check_circle Build adoption plans for top-opportunity SMB verticals, agencies, and advertisers, supporting sellers with coaching, objection handling, and strategic product guidance.
- check_circle Synthesize field feedback, advertiser insights, and performance signals into clear recommendations for Sales, PMM, and Product partners.
- check_circle Act as a strong internal advocate for the SMB business, ensuring advertiser needs, blockers, and opportunities are represented in cross-functional discussions.
- check_circle Design and deliver vertical-specific training, sales enablement, and host office hours to help teams position and activate Reddit’s lower-funnel solutions.
- check_circle Support SMB advertiser council programming in partnership with PMM to surface product blockers and actionable insights.
- check_circle Measure and communicate program effectiveness, including adoption, activation, engagement, and revenue impact, identifying areas requiring intervention.
Prerequisites & Qualifications
- check 8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields.
- check Strong experience working cross-functionally across Sales, Product Marketing, Product, Enablement, and Operations teams.
- check Experience using data and market feedback to shape strategy, influence priorities, and drive measurable business outcomes.
- check Demonstrated ability to build scalable programs and processes for large customer segments rather than relying solely on one-to-one account support.
- check Strong understanding of performance advertising and product adoption motions within a digital ads environment.
- check Experience working with SMB or scaled advertiser segments preferred.
- check Experience with eCommerce or partner-led growth motions, ideally including platforms such as Shopify or WooCommerce preferred.
- check Strong analytical skills and comfort working with dashboards, reporting, and performance data to identify trends and opportunities.
- check Excellent program and project management skills, with the ability to manage multiple strategic initiatives at once.
- check Strong written and verbal communication skills, including the ability to translate insights into clear recommendations for senior stakeholders.
About Reddit Greenhouse Board
Verified hiring organization details.
Reddit Greenhouse Board serves as the hiring entity and recruitment portal for Reddit in Amsterdam, Netherlands. Reddit is a prominent social media and technology platform that hosts a vast network of online communities where users can share content, news, and discussions on a wide variety of topics.