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About the Role
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Join the team as Twilio’s next Digital Marketing Manager within the Demand Creation Hub. Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions.
In collaboration with Campaign Management, Product Marketing, and Sub-Regional Field Marketing teams, you will orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements, and drive growth.
Key Technical Responsibilities
- check_circle Collaborate with the campaign team to orchestrate digital journeys for the amplification of Global and Regional campaigns into target markets and audiences.
- check_circle Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice, and offer tactical support to strengthen brand or deepen engagements through all digital channels.
- check_circle Design and activate Account-Based Marketing (ABM) campaigns that support the customer lifecycle and retention.
- check_circle Plan, execute, and optimize multi-channel digital marketing campaigns across search, display, paid social, email, programmatic, and SEO.
- check_circle Drive channel optimization strategies to maintain efficiencies, scalability, and establish best practices while maintaining structured documentation for easy collaboration.
- check_circle Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
- check_circle Stay on top of digital marketing trends across the APJ region and bring fresh ideas to test and scale.
- check_circle Monitor, analyze, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau, and Looker.
Prerequisites & Qualifications
- check Bachelor’s degree in Marketing, Communications, Business, or a related field.
- check 5–8 years of proven experience in digital marketing, ideally within the B2B or Technology industry across Asia Pacific.
- check Strong understanding of digital channels and tools including SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, and content marketing.
- check Hands-on experience with analytics and CRM/marketing automation platforms such as GA-4, Marketo, and Salesforce.
- check Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
- check Strong communication and copy-editing skills in English.
- check Ability to adapt strategies to diverse regional markets and different audiences.
- check Excellent relationship, partnering, and collaboration skills working cross-functionally with global, regional, and local marketing and product teams.
About Twilio Greenhouse Board
Verified hiring organization details.
Twilio Greenhouse Board operates as a recruitment platform and hiring framework utilized by Twilio for managing talent acquisition and candidate pipelines in the technology and software sector. Twilio itself is a prominent cloud communications platform provider that enables developers to build, scale, and operate real-time communications within software applications.